KKBOX

Performance Marketing Assistant Manager

Taipei / KKBOX - Marketing / Permanent

Full of curiosity and courage to explore and dream. Born to be a music lover with the knowledge of different music genres. The ambition to promote and optimize Taiwanese music industry. Professional content curation skills and marketing strategic thinking. Cutting edge thinking and insight about the society and industry. Desire to dig more new voices and new ideas with KKBOX service to nourish and accelerate the growth of the new generation in the music scene.

Responsibilities:

  • Promote key product features to gain awareness and usage.
  • Develop and execute creative marketing/ member engagement campaigns to acquire new users and win-back sleep/ snooze users.
  • Initiate loyalty program to retain users and increase stickiness and usage.
  • Optimize user experience/ journey via identifying critical user breakpoints.
  • Obtain customer insights from qualitative and quantitative research, including interviews, surveys and user behavior analysis.
  • Collaborate with product, design, business insight teams, and related partners to implement marketing projects.
  • Requirements:

  • 3+ years experience in Marketing.
  • Experience in digital marketing planning & execution.
  • Strong communication and project management skills. 
  • Data oriented and open-minded.
  • Proven track record of a critical thinker with a growth mindset.
  • Familiar with MarTech concept, social media tools.
  • Preferred Qualifications:

  • Experience in Product Marketing or Performance Marketing.
  • Knowledge of digital tracking/ communication solutions, such as  CDP/ DMP applications and user tagging concepts.
  • Proactive and creative thinking.
  • Sense of curiosity and humor.
  • Take ownership and be goal-oriented.
  • Music lover and Podcast user.
  • Apply Now

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